Review: Dear, Klairs Rich Moist Soothing Serum


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***This review is not sponsored. Everything written is my own opinion, and if you are to use this product remember YMMV.



I’ve been interested in the Dear, Klairs brand for quite awhile, and finally could justify my purchase when my Purpletale Setting the Scene Treatment Essence ran out  Klairs is a skincare brand owned by Wishtrend that is known for its simple ingredient lists safe for sensitive skin. Their products contain no colorants, no alcohol, no parabens, and no artificial fragrances. This is very appealing to me as someone with acne-prone skin, as I am always in need of soothing products. I ended up choosing the Rich Moist Soothing Serum from their product line as a replacement for my previous first essence. This serum isn’t marketed as a first essence but has a very similar consistency to one and is meant to prep the skin for the rest of your routine.


Taken from box and bottle-

“A gentle, aqueous serum, made with a concentrated formula of a rich blend of organic complexes. This moist serum is easily absorbed into the skin and immediately makes the skin feel softer and replenished. With patented ingredient Phyto-Oglio, it has been specifically formulated to nourish and moisturize skin.”

  • Replenish moisture
  • Gentle & Soothing
  • Controls Oil
  • Vegan Product



Full List:

Water, Sodium Hyaluronate, Butylene Glycol, Dimethyl Sulfone, Betaine, Natto Gum, Propanediol, Polyquaternium-51, Disodium EDTA, Centella Asiatica Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Carbomer, Arginine, PEG-60 Hydrogenated Castor Oil, Lysine HCL, Proline, Sodium Ascorbyl Phosphate, Acetyl Methionine, Theanine, Chlorphenesin, Tocopheryl Acetate, Illicium Verum(Anise) Fruit Extract, Citrus Paradisi(Grapefruit) Fruit Extract, Nelumbium Speciosum Flower Extract, Paeonia Suffruticosa Root Extract, Scutellaria Baicalensis Root Extract, Panthenol, Luffa Cylindrica Fruit/Leaf/Stem Extract, Beta-Glucan, Althaea Rosea Flower Extract, Aloe Barbadensis Leaf Extract, Lavandula Angustifolia (Lavender) Oil, Eucalyptus Globulus Leaf Oil, Pelargonium Graveolens Flower Oil, Citrus Limon (Lemon) Peel Oil, Citrus Aurantium Dulcis (Orange) Peel Oil, Cananga Odorata Flower Oil, Portulaca Oleracea Extract, Apium Graveolens (Celery) Extract, Brassica Oleracea Capitata (Cabbage) Leaf Extract, Brassica Oleracea Italica (Broccoli) Extract, Brassica Rapa (Turnip) Leaf Extract, Daucus Carota Sativa (Carrot) Root Extract, Oryza Sativa (Rice) Bran Extract, Solanum Lycopersicum (Tomato) Fruit/Leaf/Stem Extract

Read the CosDNA report here.

The only red flag that shows up on CosDNA is Butylene Glycol with an acne-trigger rating of 1. I consider that a pretty minor offense for a serum with such a long ingredients list. The rest of the list is filled with notable fruit and flower extracts such as Centell Asiatica Extract (one of my favorite ingredients for soothing acne and redness) and Licorice Root Extract (inhibits melanin products caused by UVB).

How to use:


What Dear, Klairs instructs:

  • Apply to clean skin day and night.
  • Maybe applied as a target treatment for areas requiring extra attention.

What I do: 

  • After I cleanse and tone, I apply 1 to 2 pumps over my entire face and neck.
  • On days my skin needs more moisture I apply a second layer.
  • After applying the serum, I continue with the rest of my routine.

How it worked for me:

When I first tried this serum I was impressed with it’s soothing abilities. I tend to pick at my acne (yes I know, a skincare no no), and I usually do so after cleansing and before applying my skincare. I apply this serum after I pick and the redness I cause is normally gone within a matter of minutes. However, I thought this serum would be much more hydrating than it turned out to be. I have dehydrated, oily skin and the moisture provided by this serum just isn’t enough to prevent the afternoon dryness my face always suffers from.

Other things to note about this serum, are the fragrance and texture. The fragrance isn’t strong as it’s not artificial, but it kind of smells faintly like generic hand soap. The texture is on the lighter, thinner side for serums, and if you massage it in too quickly, it kind of bubbles up a little. Additionally, it absorbs quickly after application and can be easily layered under other products.

Overall, I was a bit disappointed in the hydrating abilities of this serum. I don’t think it lives up to the “Rich Moist” part of its name, but it does live up to the “Soothing” part. This serum never irritated my skin, but I don’t think it has done much for it. I could see this being a good serum for skincare beginners with normal or combo skin types, as it’s great for those who don’t know what their skin can handle yet. It’s on the cheaper side and it’s unlikely to cause any adverse reactions (unless you are allergic to an ingredient), which is good for those just starting to build a routine and unaware of what works for them.


  • Affordable price (~$20)
  • Large amount of product (80ml)
  • Vegan and cruelty-free
  • Soothing ingredients
  • Good for sensitive skin
  • Safe for acne-prone skin
  • Simple, study packaging nice for travel
  • Preps skin for rest of routine


  • Could be more hydrating
  • No long term effects
  • Is easily replacable
  • No noticeable oil control benefits

Final Rating:

Rating Scale

  • 1-Bad, had a reaction, would not buy again
  • 2-Did not work
  • 3-Worked, but nothing special
  • 4-Great product, but has the potential to be replaced
  • 5-Holy Grail, it’s the cat’s meow!

Noona 3

A lightly hydrating serum good for those with normal or combo skin types, but doesn’t provide deep enough hydration for drier or dehydrated skin types.

Where you can Purchase:

Be sure to check out our coupon code page for discounts on some of the sites listed above!

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